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ענת אדלסברג - הגנה עצמית

Edutainment is a communication strategy to influence attitudes and behaviors change through the use of the media, by deliberately embed educational, health and social contents into entertainment programs (such as theatre, films, television shows, computer games, comics and more). By using theatre as a tool of intervention, it is possible to increase knowledge, create or strengthen positive positions, and change the behavior of the target audience accordingly. Through use of drama and entertainment, topics can be raised in a way that is interesting rather than didactic. The audience that watches the drama lowers its defenses and enters a world of pleasure by variety of means. Then topics that are difficult to discuss or that are repressed, related to health and to risk prevention can be raised in the private, communal, and communal discourse. Prevention, consciousness-raising and expanding the conversation on sexuality and sexual abuse, are well-suited to edutainment strategies, especially because of the sensitivity and complexity of the subject.

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